Growing in the Right Direction

One of the reasons our sales growth was so minimal for several years is because we were approaching it the wrong way. As a company, we attended a verkooptraining seminar last fall, and we learned so much from it. My own approach was always to sell the company to prospective customers, and that was the wrong approach. You may wonder how that is even possible because that is exactly what I thought too. However, I quickly came to understand that I would have better luck if I sold myself to the customer first.

The customer may have the need for what my company offers, but I have to sell myself first.

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